On the heels of developing a strategic plan, the Albany College of Pharmacy and Health Sciences (ACPHS) launched the Discovery for Life campaign. Its focus was on three general priorities: endowed scholarships, student experience (infrastructure, entrepreneurial projects, and academic initiatives), and bridges to industry (developing new course and program offerings).
ACPHS reached the campaign goal ahead of schedule. Donors funded the creation of a new Center for Biopharmaceutical education and training, improvements to laboratories and student spaces, and over $3 million in new scholarship funds.
- Identity system
- Microsite design
- Case for support
- Digital marketing collateral
- Event collateral
ACPHS's vibrant secondary color palette offered many opportunities to make bold and attention-grabbing visuals throughout the campaign. With this color palette, we provided three color gradients to represent each campaign priority: red-orange (Endowed Scholarships), blue-teal (Student Experience), and red-purple (Bridges to Industry).
In addition to this vibrant color palette, a number of graphic/textural elements are already used across campus. We wanted to build upon this idea with campaign-centric textures that will complement the current brand identity, but also make campaign materials clearly recognizable.
THE BUILDING BLOCKS OF a campaign
After considering a number of design options, the ACPHS staff fell in love with the concept inspired by genetic markers that focused on the idea of building blocks: building blocks of life, building blocks of the campaign, and building blocks of the college. They also allude to the decorative elements of the campus library, something fairly recognizable to alumni and donors.
The campaign logo's three bars of building blocks reflect the three priorities of the campaign. It captures three distinct color gradients, each of which was assigned to a specific campaign priority for clear messaging opportunities.
The microsite needed to be vibrant to grab your attention. As you scroll, we incorporate the campaign DNA building blocks to visually depict the campaign progress. Because each strand of logo represents a campaign priority, we broke the campaign fundraising totals down to three individual progress bars rather than one. This provides more transparency and clarity that is also simple and quick to understand what the funds support.
Former Executive Director of Development
Albany College of Pharmacy and Health Sciences
Tyler created an entire visual identity for Albany College of Pharmacy and Health Science’s fundraising campaign. His designs elevated our print and online communications to a whole new level!
Tyler creates designs that are visually appealing, easy to read, and effectively conveys the message. I highly recommend Tyler for all your design needs.