THE BUILDING BLOCKS OF a campaign
On the heels of developing a strategic plan, the Albany College of Pharmacy and Health Sciences (ACPHS) launched the Discovery for Life campaign in 2019. The campaign's focus was on three general priorities: endowed scholarships, student experience (infrastructure, academic initiatives, and entrepreneurial projects), and bridges to industry (developing new course and program offerings). Wessel Creative was tasked with developing a campaign identity and case materials.
Campaign identity system
Campaign microsite design