Where Past Meets Present
In 2019, Berkeley Preparatory School contracted Wessel Creative to rebrand its alumni reunion program. Up through summer 2019, the Tampa school had hosted its annual reunion in the summer. Because school was out, it didn't quite have the energy on campus. With the decision to move reunions to Homecoming weekend, it was a good time to rebrand.
In addition to a new event logo, Berkeley requested an identity that blended Berkeley past and present. The school provided photos from decades past. The goal here was to match up similar current photos, as if time itself was being crossed. After diving into their current photo library, there were several excellent matches. Below are a few samples of this look.
The rebranded reunion identity was due to be unveiled in fall 2020. A couple save-the-dates went out, then COVID-19 happened, so like many other schools, this has been pushed off until 2021. We look forward to further developing marketing and event materials for the launch.