A Vital Sign of Success
In 2014, the Texas Tech University Health Sciences Center (TTUHSC) entered the silent phase of the university’s first-ever capital campaign, The Campaign for Your Life, Our Purpose. The campaign's goal was to raise $100 million by the end of 2019, the 50th anniversary of the School of Medicine.
In early 2016, Wessel Creative was tasked with developing an identity system and multiple design elements for the campaign for its public launch. This was an all-encompassing project that required both print and digital assets, including a case presentation folder with corresponding inserts, stationery, event collateral, and design of the campaign website.
In December 2019, the university announced the campaign had surpassed its goal of $100m with more than $102.5m raised by its desired end date.
Campaign graphic identity
Campaign website design