Engage your passionate base
Alumni are typically your strongest and most passionate base. Make sure to keep them engaged and excited to support your school. With email boxes and social media feeds flooded daily with photos, stories, and offers, you need to keep up and provide something that will get their attention and/or make them proud of their alma mater.
Many alumni magazines that are in circulation are text heavy, bland, and do not motivate their readers to dive deep into the document. There is no reason that your report can’t be vibrant, colorful, and interesting. Every magazine that comes through Wessel Creative will draw in your alumni readers through stunning images and vibrant color.
People love stories. In the world of alumni affairs, they like to see their fellow alumni succeeding or making a difference in the world or local community. Feature your unique alumni with engaging video. And as an added bonus, admissions will appreciate the good press additional selling point to prospective students.
Events are the perfect opportunity to let your creativity soar. Most of your alumni are arriving anticipating something fun, interesting, or elegant to draw them in, but oftentimes event planners sacrifice creativity in the name of budget. But it doesn’t have to be this way. Whether you need creative event branding, event collateral, promotional/recap video, or some new ideas, make sure to inspire your alumni and other stakeholders.