Build More than a Logo
A strong brand is the lifeblood of any organization. But a brand is so much more than a logo. From proper positioning to an organization's voice, tone, and messaging, it is what defines you as an organization. It is what connects to your donors, alumni, and customers and the impression you leave.
Wessel Creative takes an intentional and strategic approach to crafting a brand image and voice. We look at who you are as an organization, what your ideal donor/alumnus/customer looks like, and builds from there. Whether you are starting new or just need a refresh, there are many ways you can craft a memorable brand.
Campaigns are all about emotion, loyalty, and a desire to make a difference. A good campaign brand will tap into that to convey your organization's story and build momentum for the future of your organization. Inspire your donors to act!
People remember a unique brand. Develop a vibrant, memorable event identity for your next event that will help instill your organization in your guests’ minds for good. This includes so much more than a logo, though. Consider the five senses and how each element can reflect your brand and the tone and message you are trying to relay.
Whether you are starting a nonprofit, needing a brand refresh, or something for a specific organizational program, a strong brand is critical to connecting with your audience.
Website Design & Development
Part of a strong brand is appropriate communication, and no communication method is more important than your organization's website. Build a website that is inspiring, easy to navigate, and encourages your visitors to act.