Terms & Privacy | Wessel Creative

This page has two parts. The Privacy Statement explains what information Wessel Creative, Inc. ("Wessel Creative," "we," "us") collects, how we use and share it, and the choices you have. The Terms of Use govern your use of this website and the materials on it.

Privacy Statement

Wessel Creative values your trust, and we understand the importance of protecting your privacy.

This Privacy Statement applies to information we collect through wesselcreative.com (the "Site"), through the forms and scheduling tools linked from it, and through your communications with us by email, phone or video call (together, the "Services"). By using the Services or providing your information to us, you agree to the practices described here.

The short version. We collect only what you give us through our forms and scheduling page, plus standard website analytics. We use it to respond to you, deliver our work and improve the Site. We do not sell your personal information.

Information we collect

In general, the type and amount of information we collect depends on how you choose to interact with us.

Information you give us. "Personal Information" means information that identifies you or can reasonably be linked to you. We collect it when you:

Download a report. First and last name, school or organization, email address and, if you choose, phone number.
Book a discovery call. Your name and email, the name and website of your school or organization, the type of institution, your role, what prompted you to reach out and how you heard about us.
Email, call or work with us. Whatever you choose to share in those communications, including contact details and your preferences for how we contact you.
Apply to work with us. Information related to the role you are applying for.

Call recordings. With your consent, we may record or transcribe calls for our own reference, and we will tell you before we begin. Recordings and transcripts are used only by Wessel Creative to review the conversation. We do not share them with third parties, other than the service that makes the recording, and we never publish them.

Information collected automatically. When you visit the Site, we and our service providers automatically collect standard technical information: your IP address and approximate location derived from it, browser type and version, device type, operating system, screen resolution, language, referring page, the pages you visit, time spent on each and the date and time of your visit. We use this to keep the Site working, diagnose problems and understand how the Site is used.

We do not ask for or knowingly collect sensitive information such as race, ethnicity, health information, or financial account numbers through the Site.

"Other Information" means information that does not identify you, including information that has been anonymized or aggregated so that it no longer reveals your identity.

Cookies, analytics and the services we use

Cookies. Cookies are small files stored by your browser. The Site and the services below use them to function, remember settings and measure use. Most browsers let you decline or delete cookies; see All About Cookies for instructions. If you decline them, some features, such as scheduling a call, may not work as expected.

Analytics. We use Google Analytics to understand how visitors use the Site, such as which pages receive the most traffic. Google Analytics uses cookies and similar technologies. You can read how Google uses information from sites that use its services and opt out with the Google Analytics opt-out browser add-on.

Services that operate parts of the Site. These providers may receive your IP address and technical information when a page loads, and the information you enter into the tools they run:

Webflow: hosts the Site and stores report-download form submissions.
Calendly: runs the discovery-call scheduling page.
Zoom: hosts discovery calls and, with your consent, records or transcribes them.
Google reCAPTCHA: protects the report-download form from spam.
Google Analytics: measures Site traffic.
Adobe Fonts and Google Fonts: deliver the typefaces the Site displays.

Each provider handles information under its own privacy policy.

Do Not Track. Some browsers offer a "Do Not Track" setting. The Site does not currently respond to Do Not Track signals.

Advertising. We do not use advertising or retargeting cookies on the Site. If that changes, we will update this Privacy Statement first.

How we use your information

We and our service providers may use Personal Information for the following purposes:

To respond and deliver. To answer your inquiries, schedule and hold calls, send you the reports and resources you request, and provide the services you engage us for.
To keep in touch. We do not currently send newsletters or marketing emails. If we begin, we will update this page first, and every such email will include a way to unsubscribe.
To improve the Site and our services. To understand which pages and resources are most useful, and to evaluate and improve what we offer. We may contact you with a voluntary survey about services you have received.
Other business purposes. Such as conducting audits, preventing fraud and spam, and maintaining the security and operation of the Site.
With your consent. For any other purpose you expressly authorize.

How we share your information

We do not sell your personal information, and we do not share it with third parties for their own marketing.

We may share Personal Information with:

Service providers. Companies that operate parts of the Site or our business on our behalf, such as website hosting, scheduling, video conferencing, email delivery, analytics and IT services (see the list above). They may use it only to provide those services to us.
Collaborators you approve. When an engagement involves a creative partner, printer or other vendor, we share only what that work requires, with your approval.
Legal and safety reasons. When we believe it is necessary to comply with applicable law or legal process, respond to requests from public authorities, or protect the rights, privacy, safety or property of Wessel Creative, our clients or others.
Business transfers. If Wessel Creative is involved in a reorganization, merger, sale or transfer of all or part of its business, your information may be transferred as part of that transaction.
With your consent. In any other way you expressly authorize.

Client engagements and assessment information

Our assessments include conversations with the people who experience a school most directly: families, students, alumni, faculty, staff and leadership. We treat what they share with care:

Confidential by default. Information gathered during an engagement is used only for that engagement and is governed by our written agreement with the client institution.
Reported without attribution. Findings are reported in aggregate or de-identified form. We do not attribute comments to individuals unless the person agrees.
Students. We speak with students only with the school's approval and the consent of a parent or guardian, regardless of the student's age.
Not used elsewhere. We do not use engagement information to market to participants, and we do not publish findings or case studies about a client without its written permission.

Where a client agreement sets different terms, that agreement controls.

Retention and security

Retention. We keep Personal Information only as long as we need it for the purposes described here, such as responding to you, delivering an engagement, maintaining business and tax records, or meeting legal obligations, and then delete it or de-identify it.

Security. We use reasonable administrative, technical and organizational measures designed to protect Personal Information. No transmission or storage system can be guaranteed to be completely secure. If you have reason to believe your interaction with us is no longer secure, please contact us right away using the details below.

Your choices and requests

Emails. If we send you marketing emails, you can unsubscribe at any time using the link in any email or by contacting us. We may still send you messages about an engagement, a call you scheduled or a request you made.

Access, correction and deletion. You may ask us for a copy of the Personal Information we hold about you, or ask us to correct or delete it. Contact us using the details below and tell us what you would like to review or change. To protect you, we may need to verify your identity, and we may act only on information associated with the email address you use to contact us. We will respond as soon as reasonably practicable and as required by applicable law. Some information may need to be kept, for example for legal or tax records.

Cookies and analytics. See "Cookies, analytics and the services we use" above for how to manage cookies and opt out of Google Analytics.

Other notices

Children's privacy. The Site is intended for adults and is not directed to children under 13. We do not knowingly collect Personal Information from children under 13 through the Site. If you believe a child has submitted information to us, please contact us and we will delete it.

Links to other websites. The Site links to other websites, such as case-study partners and the services listed above. Their privacy practices may differ from ours, and we are not responsible for them. A link does not mean we endorse a site or its practices.

California residents. California Civil Code Section 1798.83 allows California residents to ask whether a business has shared their Personal Information with third parties for those parties' direct marketing. We do not share Personal Information for that purpose. Questions can be sent using the contact details below.

United States operation. The Services are operated from the United States, and your information may be stored and processed in the United States. The Services are not intended to subject Wessel Creative to the laws of any jurisdiction outside the United States.

Information about others. If you give us Personal Information about another person, you confirm that you have the authority to do so and to allow us to use it as described in this Privacy Statement.

Terms of Use

These Terms of Use apply to your use of the Site and the materials on it. By using the Site, you agree to them. If you do not agree, please do not use the Site. Work we perform for clients is governed by our written client agreements, not by these Terms.

Ownership. The Site and its content, including text, graphics, photographs, design, reports, frameworks and methods, are owned by Wessel Creative, Inc. or its licensors and are protected by copyright, trademark and other laws. "Wessel Creative" is a registered trademark of Wessel Creative, Inc. Client logos and case-study work are shown with permission and remain the property of their owners. Except as these Terms allow, you may not copy, reproduce, modify, distribute or create derivative works from Site content without our written permission.

Free reports and resources. You may download, read and share our free reports within your own school or organization, including with its leadership and board, for internal, non-commercial purposes. You may quote brief excerpts with attribution to Wessel Creative. You may not sell, republish, or repackage a report, or use it to create a competing product or service, without our written permission.

No professional advice. Content on the Site is general information about brand alignment, strategy and design. It is not advice for any particular institution and does not create a client relationship. A client relationship begins only when we sign a written agreement.

Acceptable use. You agree not to misuse the Site, including by attempting to gain unauthorized access, interfering with its operation, submitting false or misleading information through its forms, or scraping or harvesting content or data by automated means.

Disclaimer. The Site and its content are provided "as is" and "as available." To the fullest extent permitted by law, Wessel Creative disclaims all warranties, express or implied, including warranties of accuracy, merchantability, fitness for a particular purpose and non-infringement. We do not guarantee that the Site will be uninterrupted or error-free.

Limitation of liability. To the fullest extent permitted by law, Wessel Creative will not be liable for any indirect, incidental, special, consequential or punitive damages arising from your use of, or inability to use, the Site or its content. Our total liability for any claim related to the Site will not exceed one hundred U.S. dollars ($100).

Governing law. These Terms are governed by the laws of the State of North Carolina, without regard to its conflict-of-law rules. Any dispute arising from them will be resolved in the state or federal courts located in North Carolina, and you consent to their jurisdiction.

Changes and severability. We may update these Terms from time to time; the date at the top of this page shows the latest version. If any provision is found unenforceable, the rest remain in effect.

Contact and updates

How to contact us. For questions about this page, or to make a privacy request, contact:

Wessel Creative, Inc.
tyler@wesselcreative.com

Updates to this page. We may update this Privacy Statement and these Terms of Use from time to time. When we do, we will change the "Last modified" date at the top of the page. If we make a significant change to how we use Personal Information, we will note it at the top of this page. Your continued use of the Services after an update means you accept the revised page.