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Return to PageOn the heels of developing a strategic plan, the Albany College of Pharmacy and Health Sciences (ACPHS) launched the Discovery for Life campaign, focused on three priorities: endowed scholarships, student experience (infrastructure, academic initiatives, and entrepreneurial projects), and bridges to industry (new course and program offerings).
The goal of the campaign was to raise $11 million, but when it closed at the end of 2021, it had exceeded its goal and raised $14.4 million to support the education and development of students pursuing careers in pharmacy and the health sciences, including the Stack Family Center for Biopharmaceutical Education and Training (CBET), the first in the nation at a pharmacy college.
The campaign focused on a few key attributes: bold, powerful, impactful, unique, breakthrough, educational, and "beyond practice ready." Put together, our core campaign descriptor was: BOLD BIOLOGY.
We developed a concept inspired by genetic markers that focused on the idea of building blocks: building blocks of life, building blocks of the campaign, and building blocks of the college. They also allude to the decorative elements of the campus library, something fairly recognizable to alumni and donors.
The logo's three bars of building blocks reflect the three priorities of the campaign. It captures three distinct color gradients, each of which was assigned to a specific campaign priority for clear messaging opportunities.
ACPHS's vibrant secondary color palette offered many opportunities to make bold and attention-grabbing visuals throughout the campaign. Three color gradients would represent each priority: red-orange (Endowed Scholarships), blue-teal (Student Experience), and red-purple (Bridges to Industry).
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The microsite needed to be vibrant to grab your attention. As you scroll, we incorporate the campaign DNA building blocks to visually depict the campaign progress. Because each strand of logo represents a campaign priority, we broke the campaign fundraising totals down to three individual progress bars rather than one. This provides more transparency and clarity that is also simple and quick to understand what the funds support.
Tyler created an entire visual identity for Albany College of Pharmacy and Health Science’s fundraising campaign. His designs elevated our print and online communications to a whole new level!
Tyler creates designs that are visually appealing, easy to read, and effectively conveys the message. I highly recommend Tyler for all your design needs.
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