Discovery for Life
Beyond Practice Ready
On the heels of developing a strategic plan, the Albany College of Pharmacy and Health Sciences (ACPHS) launched the Discovery for Life campaign, focused on three priorities: endowed scholarships, student experience (infrastructure, academic initiatives, and entrepreneurial projects), and bridges to industry (new course and program offerings).
Challenge
Make three distinct funding priorities read as one campaign, not three separate asks.
Approach
One idea held the three priorities together: BOLD BIOLOGY. A visual system drawn from genetic markers—the building blocks of life, of the campaign, of the college—that also echoed the campus library alumni would recognize. Every element mapped back to the three priorities, so a donor could always see which one a gift advanced.
Results
The campaign closed at $14.4M—suprassing its $11M goal—by the end of 2021. It funded, among other things, the Stack Family Center for Biopharmaceutical Education and Training, the first of its kind at a pharmacy college nationwide.
Campaign Identity
Campaign Logo
We developed a concept inspired by genetic markers that focused on the idea of building blocks: building blocks of life, the campaign, and the college. They also allude to the decorative elements of the campus library, something recognizable to alumni.
Campaign Palette
One gradient per priority: red-orange (scholarships), blue-teal (student experience), red-purple (bridges to industry).
Tyler created an entire visual identity for Albany College of Pharmacy and Health Science’s fundraising campaign and elevated our communications to a whole new level! He creates designs that are visually appealing, easy to read, and effectively conveys the message. I highly recommend Tyler.
Next Steps
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