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Our process focuses on your organization

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Far more than design

We help you develop your brand so that you have a consistent message that resonates with your donors, alumni, parents, and/or students long-term.

Here's how we do it...

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01

Discovery

We like to onboard each new client with a team discovery session to first understand your organization as a whole:

  • Brand attributes
  • Unique value proposition
  • Differentiation
  • Organization/department goals
  • Donor/client attributes
  • Donor/client journey
  • Potential blind spots

We help you pinpoint your exact pain points and confirm your specific needs. Sometimes those may be different than what you initially thought when you started.

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02

Insights

Once we have a better idea of your organization, its message, and goals, we will develop a brief with some insights specifically for you, including:

  • Discovery recap
  • Brand voice/tone
  • Donor/client profiles
  • Review of competitors
  • List of creative recommendations
  • Potential timelines
  • Budget options

At this point, you may review the brief and choose to proceed however you see best for your organization at this time.

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03

Creation

Once we establish a scope of work, we use these insights to develop your project. Design deliverables may include:

  • brand identity system
  • website/microsite design and development
  • campaign collateral
  • fundraising appeals/case for support
  • impact reporting and view books
  • video production

We will use best practices, but will also tailor design specifically to your organization; sometimes that is outside the box. We will work with you each step of the way so there are no surprises, minimal revisions, and complete satisfaction.

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Chris Osborn
Osborn Conflict Resolution
Founder & Prinicpal

The genius behind my company’s overhaul is Tyler Wessel. You have crushed it on this. A million thanks for your patience, vision, and just genius sense of visual & graphic design. Thanks for enduring 1 million emails, wording nitpicks, and probably way more stylistic changes than you ever bargained for. But most of all, the sense of perspective & steadiness you brought in keeping our eyes where they ought to be: on the clients we serve.

I have a feeling that one day we are going to look at the rare air design space you will be in and we will be kind of amazed that we ever had the privilege of working with you as you launched your own venture.

Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

For Alaska Campaign

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Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

Discovery for Life Campaign

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Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

UT Thanks Day

View project ➜

Ready to get started?

Are you interested in learning more about what Wessel Creative can do for you? If you believe in being unapologetically bold, making strong first impressions, and can't stand the phrase, "That's how we've always done it," set up a call below.

I want to learn more