campaign Communications
We develop successful
campaigns
by inspiring
new, current, and past
donors
through telling your story.
Fresh Opportunities
Your fundraising campaign is an opportunity to reach new, current, and past donors by telling your story and evoking emotion and a desire to act. Too often, though, organizations settled for a cookie-cutter approach: or trying to emulate what someone else has done, even if it does not fit your individual brand.
We want to change that. We differentiate organizations with bold, engaging visuals and personal storytelling that draw people in to learn more and act.
Campaign Identity
If your campaign is about taking bold steps, then you need a campaign identity and communications approach that are bold and vibrant. If your campaign is about tradition and legacy, then you need an identity that plays on nostalgia and emotion. A good campaign brand will tap into your brand attributes to convey your organization's story and build momentum for the future of your organization.
Action Items
From before a campaign's public launch until you surpass your goal, you need to consistently inspire and engage with your donors through clear, intentional, and authentic communications. Part of that process is providing engaging content that both stands out and connects with your donors.
We will work alongside you to provide:
- Creative consultation and art direction
- Voice and tone
- Brand identity
- Custom microsite
- Case for support
- Video storytelling
- Social media assets
- Event collateral
Campaign Case Studies
University of Alaska Campaign
View Case Study
TTUHSC Campaign Creative
View Case StudyTlisa Northcutt
Chief Donor Relations Officer
University of Alaska Foundation
If you have the opportunity to work with Wessel Creative, do not hesitate. Tyler is innovative and balances the technical aspects, storytelling, and creative design like no other. To top it off, he is an absolute joy to work with. He truly became part of our team, even without ever setting foot on any of our university campuses.
Tyler was able to create a brand for our comprehensive campaign that resonated with each of us. Our Foundation President remarked that the creativity and level to detail is on par with the bigger creative agencies out there. He listened to what we wanted to achieve and ran with it. His video storytelling literally had us in tears. He is a creative thinker and skilled at bringing multiple visions together for an amazing product. He has helped take us to the next level.