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Dynamic, bold
websites that visitors explore

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Untemplate your website

The state of academic and nonprofit websites is, well, often the same as it has been for years. Too much text. Outdated design. Poor user experience. Confusing navigation. Misdirected focus.

Many large agencies talk about designing sites that stand out, but often use recycled templates that were designed with someone else's brand in mind—sometimes even your direct competition.

We challenge the perception of what academic and nonprofit websites should be—and could be—moving forward.

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First impressions matter...a lot

94%
of visitors' first impressions of a website are based entirely on its visuals
.05
The total seconds it takes for a user to form their first impression of your website
75%
of visitors judge your credibility based on their first impression of your website

Add it that together, that means you have less than a second for a website visitor to deem you a credible organization. Do you really want to blend in with everyone else and/or with an outdated website?

Man viewing website on his phone

Client-centric approach

So what is the proper approach on designing a website?

  • Designed around your brand, message, and value proposition
  • Aimed at your specific core constituents
  • Clear and concise rather than listing every detail about your organization
  • Easy to navigate and understand
  • Dynamic and vibrant, but not distracting
  • Mobile-friendly
  • Aimed at inspiring action

With our approach, while we still focus on best practices, we don’t recycle templates. What is built for you is built specifically for you and only for you.

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Untapped microsite potential

Microsites offer many unique story-telling opportunities that often remain untouched by academic institutions:

  • Digital annual reports and magazines
  • Campaign microsites (call-to-action or celebration)
  • Fundraising case for support
  • Event-specific sites
  • Donor relations story-telling

These sites can engage your constituents while reducing print/postage costs and allowing for instant updates.

Client headshot
Chris Osborn
Osborn Conflict Resolution
Founder & Prinicpal

The genius behind my company’s overhaul is Tyler Wessel. You have crushed it on this. A million thanks for your patience, vision, and just genius sense of visual & graphic design. Thanks for enduring 1 million emails, wording nitpicks, and probably way more stylistic changes than you ever bargained for. But most of all, the sense of perspective & steadiness you brought in keeping our eyes where they ought to be: on the clients we serve.

I have a feeling that one day we are going to look at the rare air design space you will be in and we will be kind of amazed that we ever had the privilege of working with you as you launched your own venture.

Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

For Alaska Campaign

View project ➜
Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

Discovery for Life Campaign

View project ➜
Campaign
Microsite
Impact
Alumni
Branding
Fundraising
Admissions
Events

Texas Tech Campaign

View project ➜

Ready to build an engaging site?

Are you interested in learning more about what Wessel Creative can do for you? If you believe in being unapologetically bold, making strong first impressions, and can't stand the phrase, "That's how we've always done it," then let's schedule a call.

I'm sold! Let's get started!