The state of academic and nonprofit websites is, well, often the same as it has been for years. Too much text. Outdated design. Poor user experience. Confusing navigation. Misdirected focus.
Many large agencies talk about designing sites that stand out, but often use recycled templates that were designed with someone else's brand in mind—sometimes even your direct competition.
We challenge the perception of what academic and nonprofit websites should be—and could be—moving forward.
Add it that together, that means you have less than a second for a website visitor to deem you a credible organization. Do you really want to blend in with everyone else and/or with an outdated website?
So what is the proper approach on designing a website?
With our approach, while we still focus on best practices, we don’t recycle templates. What is built for you is built specifically for you and only for you.
Microsites offer many unique story-telling opportunities that often remain untouched by academic institutions:
These sites can engage your constituents while reducing print/postage costs and allowing for instant updates.
The genius behind my company’s overhaul is Tyler Wessel. You have crushed it on this. A million thanks for your patience, vision, and just genius sense of visual & graphic design. Thanks for enduring 1 million emails, wording nitpicks, and probably way more stylistic changes than you ever bargained for. But most of all, the sense of perspective & steadiness you brought in keeping our eyes where they ought to be: on the clients we serve.
I have a feeling that one day we are going to look at the rare air design space you will be in and we will be kind of amazed that we ever had the privilege of working with you as you launched your own venture.
Are you interested in learning more about what Wessel Creative can do for you? If you believe in being unapologetically bold, making strong first impressions, and can't stand the phrase, "That's how we've always done it," then let's schedule a call.I'm sold! Let's get started!