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Vibrant impact
communications that donors open

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Is your focus in the right place?

Most organizations put out an annual report, magazine, or other impact communications pieces of some kind. Many hit the mark.

But many have misdirected focus: text heavy, generic, or focused on their own credentials and rankings rather than impact storytelling. This does not inspire readers to act.

We approach things differently...

Young woman with prosthetic arm

Practical, emotional stories

Your goal should always be to inspire. That means you need to tell your own unique stories, not recycle what someone else has done. Lean into the emotions of your stories and the power of your impact. Show people how both you and they are making a real, practical difference in the world. There is no single approach to do this:

  • Impact of the donor on the organization
  • Impact of the organization on the student or patient
  • Impact of the student or alumnus on the community
  • Impact of an organization or alumni on a specific industry
Young boy in school uniform

Opportunities to inspire

Your organization has several ways—possibly some you haven't considered—to show your constituents how they are making a positive impact through your school/organization:

  • Impact/annual reports
  • Donor-specific impact reports
  • Alumni magazines
  • Video storytelling
  • Admissions view books
  • Appeals or case for support

"The single most exceptional piece of fundraising material I've ever seen!"

Due to the confidential nature of some of the following materials, some personal and identifying information has been removed.

Sample spread of an impact reportSample spread of an annual reportSample spread of an impact reportSample spread of an impact reportSample spread of an impact reportScholarship appeal
Client headshot
Lynne Wester
Donor Relations Guru
Founder and Principal

I have worked with Tyler for several years. He is an amazing creative force and helps transform the look and feel of the organizations he helps. His vision for the experience of consuming communications is thoughtful and intentional.

I have referred many of my clients to him—they love him—and I have worked with him on many of my campaigns. He understands the world of donor relations and alumni affairs and knows how to really impress your donors and alumni. I cannot recommend Tyler enough. He really is a specialist in our field and understands our work and has a strong passion for making communications soar.


UT Thanks Day Rebrand

View project ➜

Berkeley Alumni Refresh

View project ➜

Ready to elevate your impact storytelling?

Are you interested in learning more about what Wessel Creative can do for you? If you believe in being unapologetically bold, making strong first impressions, and can't stand the phrase, "That's how we've always done it," then let's schedule a call.

I'm sold! Let's get started!