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Show impact in order to create impact

"The single most exceptional piece of fundraising material I've ever seen!"

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Is your focus in the right place?

Most organizations put out some kind of report. Many are good. But many often have misdirected focus: text heavy, generic, patting themself on the back by being focused on their own credentials, rankings, and board roster rather than impact storytelling. This does not motivate readers to dive deeper or inspire people to act.

We approach things in a different way...

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Tell Practical, Emotional Stories

Your goal should always be to inspire. That means you need to tell your own unique stories, not recycle what someone else has done. Lean into the emotions of your stories and the power of your impact. Show people how both you and they are making a real, practical difference in the world. There is no single approach to do this:

  • Impact of the donor on the organization
  • Impact of the organization on the student or patient
  • Impact of the student or alumnus on the community
  • Impact of an organization or alumnus on a specific industry
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Opportunities To Inspire

Your organization has several ways—possibly some you haven't considered—to show your constituents how they are making a positive impact through your school/organization:

  • Impact/Annual Reports
  • Donor-Specific Impact Reports
  • Video Storytelling
  • Alumni Magazines
  • Admissions View Books
  • Appeals/Case for Support

Below are some samples of various impact reporting. Due to the confidential nature of some materials, several have had personal and identifying information removed to protect the identity of individual donors.

Let's do this together!

Lynne Wester

Founder and Principal

Donor Relations Guru

I have worked with Tyler for several years. He is an amazing creative force and helps transform the look and feel of the organizations he helps. His vision for the experience of consuming communications is thoughtful and intentional.

I refer all of my clients to him —they love him—and I work with him for all of my campaigns. He understands the world of donor relations and alumni affairs and knows how to really impress your donors and alumni. I cannot recommend Tyler enough. He really is a specialist in our field and understands our work and has a strong passion for making communications soar.