Build momentum by inspiring donors
Successful campaigns build organizational momentum by inspiring past and new donors alike. A campaign is an opportunity to reach new audiences by telling your story and evoking emotion and a desire to act. Too often, though, campaigns use a cookie-cutter approach, but Wessel Creative consistently differentiates organizations with bold and engaging visuals that draw the reader in to learn more. If you campaign is about taking bold steps, you need a campaign identity and communications that reflect that attitude.
Campaigns are all about emotion, loyalty, and a desire to make a difference. A good campaign brand will tap into that to convey your organization's story and build momentum for the future of your organization. Inspire your donors to act!
From long before a campaign's public launch up until your surpass that goal, you need to consistently communicate with and inspire your donors. Part of that process is providing engaging content that both stands out and connects with your donors. Whether it is a campaign microsite, case for support, or social media content, make sure your campaign stands out above the crowd.